Loft404 was a concept to design and build a live-in showroom at the lowest cost possible, utilizing recycled materials, new material uses, efficient space planning and even a fully functioning workshop!
It grew and changed into something even more, an experiment in soft marketing and a young professional group emerged from some sociological tinkering. I later began entertaining a growing group of up and comers, friends, associates, competitors and eventually clients after seeing my work. I was and still am so proud of this accomplishment. Soon, there will be another space, with a different address, but it will still have that vivacious, thriving soul and positive, growing energy of LOFT404...
I searched around the city for a space close to downtown, yet big, cheap and raw. After months of looking, I found a building and eager owners who loved the idea of a raw space converted at no cost to them.
When I found loft404, it was 5 small office spaces utilized for a photography studio and business. The windows were blocked off, walls painted dark gray and ceiling painted black. There was only one powder room and we saw it was going to take lots of work, creativity...and love:)
After haggling lease details and options with some tricky landlords, I began the plan and design of the space. While working on this, I began setting crews onto nighttime demolition (as to not disturb nearby businesses). These are images of the space at demolition phase. The next post will show under construction pictures and descriptions.
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