A new restaurant I've done... Azul

Azul Restaurant:   We planned, designed and hand built everything from the lights, to banquettes, to the huge solid steel bottle displays...even bathrooms, tables, counters and even found a great new designer/apprentice Ashley to make my little candle holders...ok so I like to get my hands dirty and micro manage a little;)

I designed Azul as a blend of modern styling mixed with old world touches that would be a great spot for sneakers to stilettos, Levi's to Armani. I wanted my client to take his concept of nuevo latin foods and tequila bar to a slightly higher finish...not just another dirty corner bar overcharging for food and drink, I wanted people to really feel like they were getting much more for their money and push that positive feeling to my client's bottom line.

How can he thrive in this Washington Square meets Artsy Midtown community and yet sit almost literally on the doorsteps of Jefferson Hospital? Research, get to know your market. It takes more than just designing a swanky spot with high end finishes, it was more researching who his market is going to be, who lives there? Who works in the area? Who walks by on the way home from all parts of town? Where else do these people enjoy spending time and money around town? How do I convey/sell my client's product in this market?

The answer is complex, but not so hard to understand. Doctors, nurses, artists, students, bike riders, lawyers, some with income that is almost non existent all the way up to 7 figure incomes. It doesn't matter who you ask, if you ask this question, "Do you like to get more for your money?", the answer will always be yes. I designed Azul to do exactly that, give more for what you are actually paying for and so far, it's worked!

Azul has been one of the hottest spots in town to grab an amazing drink, quick bite, decadent meal, people watch or be seen, meet friends, take a date or have a corporate get together. The place has been so busy, that the owner still thanks me with this surprised smile telling me he can't believe how well the place is doing. That is worth more than any amount of money to me, a client who remains happy...patrons who just keep coming back and complimenting me often on the experience they've had there.

Have you been to Azul? What are you waiting for? When it comes to advertising my works, a picture is worth a picture, but a visit is worth...

Here's a link to some up and coming events, go check them out!

http://azulcantina.cmail1.com/e/459733/w4yi1jyy/

As always, this and all of my projects, designs, interiors, products and furniture can soon be found at http://www.coldrendesign.com/ The site is under construction, but will soon be up and running!